Benjamin franklin - the spirit of capitalism. Labour of piety: profit in the spirit of capitalism. The world, from weber"s account, has a spiritual flow. Shift from labouring in a vocation (for a spiritual purpose) to labouring for capital accumulation. The light cloak becomes an iron cage. Those who are born into the modern capitalist order follow suit. The decision to participate is made for us. Binds us to a way of labouring, to accrue profit in order to survive. Working in a way that animates you because you"re forced to work anyways. Modern capitalists don"t pursue spiritual aims, contrasting with calvinists. This is the disenchantment of the world. Religion used to be the animating spirit, and now that is gone. Argument: a critique of capitalism, inescapability of modern capitalism. We cannot explain capitalism without explaining its take-off from. 1873: stock market crashed, economy took a turn for the worse. He encountered this when he began university.