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BUSA 100 (17)
Lecture

What is marketing.docx

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Department
Business Admin
Course
BUSA 100
Professor
Morty Yalovsky
Semester
Winter

Description
Marketing with Sameer MathurWhat is marketingThe process of building profitable customer relationships by creating value for customers and capturing value in returnThe marketing process 1 Understand customer needs and wants 2 Designing a customer driven marketing strategy 3 Construct a marketing program 4 Build profitable relationships 5 Capture value from customers STPSegmentation Targeting PositioningSegmentation identify basis for segmentation o Dividing a market into distinct groups with distinct needs characteristics or behaviors o BasisDemographicEg race gender occupationGeogr
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