BUSA 356 Lecture Notes - Lecture 7: World Competitiveness Yearbook, World Economic Forum, Pest Analysis

21 views3 pages

Document Summary

Process of internationalization: export from domestic base, wholly owned subsidiary. Lower production costs: market access, natural resources, competition from developing country mncs, other assets (technology) Political risk analysis fits with environmental scanning as one of the qualities that distinguishes successful businesses in their ability to think fast and stay ahead of the economic, social, political & technological conditions of the environment. Screening and evaluating foreign markets allows us to assess their attractiveness through the combination of profit and risk. Attractiveness is based on an initial screening followed by an assessment of the general market or site potential. Then we assess general business environment which is split into product/service market assessment and production site assessment. With all of this we undertake risk analysis to select the market or site. The formal/analytical approach is based on studies that show that corporations which engage in comprehensive, long-term planning outperform those that have no formal planning system.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents