CANS 406 Lecture Notes - Lecture 3: Structured Analysis

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Structured analysis and communication
Minto Pyramid Principle : Effective approach to analysis
Minto Pyramid Principle
o Conclusions reinforced by "supporting facts", each one building on each other to form a
"pyramid"
Development of framework for structuring introductions
o Situation (where are we)
o Complication/catalyst (what occurred to trigger the question)
o Question (key question(s) to be answer)
o Answer (response to the question)
Using S, C, Q, A
o Write something based on Situation, Complication, Question and Answer approach
o Getting the "Question" right : key step
Defines problem/issue
o Messages need to be clear and targeted
No "one way" to present data, but some guidelines
Top line of powerpoint message should be statement or conclusion
Be short, to the point
Easy for reader to understand the key message
Ideally, executives should be able to read only the top line messages and be able
to follow the analysis
All top-line messages should be able to be included in executive summary
Text on page: align with top line message
Describe an graph or visual info on the page
Ideal : one key message per page
Ideally using only one graph/visual per page, but many organizations use two
o Always make sure to think about "what the point is" for the slide
Know who your audience is (goes for oral and written presentations)
Client and Consultant: shared responsibility for maximizing value
Some starting points for maximizing value in consultant-client relationship
o Client
Choose consultants you can trust
Meet the entire team
Ensure clear deliverables
Own the process
o Consultant
Set clear expectations and deliverables from the outset
Provide consistent communication
Address issues early (before they becomes issues)
Esp regarding pricing/"scope creep"
Challenge the client (including CEO) and "dig" for information
For our slides
2 slides is good
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