CANS 200 Lecture : the Making of a Region

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17 Apr 2012

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Western canada: the making of a region: prehistory to 1821: rule by commerce and custom, 1821 to 1873: early and tentative imposition of law, 1873 to 1911: making of a settler society. Early to mid 18th century french voyageurs fan out from montreal while the hbc slumbers by the bay . Transformations of indigenous communities and customs across the prairies: ex. Cree move westward, become traders rather than trappers: devastation of smallpox and other epidemics, traders and native communities intermingle, often with women as the go-between, emergence of metis as distinct people. After conquest, hbc traders compete with montreal-based traders across the continental interior. Violent, cut-throat competition, dominated by montrealers, despite formal monopoly of hbc. Hbc cannot get much sympathy; its charter looks old-fashioned and autocratic; its intolerance for settlement and political institutions are themselves intolerable. British government says enough and forces hbc and montreal traders to amalgamate in 1821.

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Read the articles and discuss the problems of Economic Inequality in the U.S.economy, summarize key points and post in the Discussions area:

Competition police crossing continents

Competition authorities are increasingly reaching beyond their country's borders

Feb 22^nd, 2014

WHEN TWO AMERICAN presidents, Theodore Roosevelt and William Howard Taft, embarked on a trustbusting mission a century ago, they were taking government into a new policy area: competition. Industrialization was still relatively new, and any monopolies that had emerged, such as the British and Dutch East India companies, had been created by governments.

The robber-baron companies of the late 19th century were accused of using their industrial muscle to drive competitors out of business. Private monopolies, the argument ran, diminished the benefits of capitalism; by definition, the existence of a monopoly made it impossible for a free market to operate.

Since then, governments have generally had some kind of competition policy, though not necessarily a coherent one. Politicians have tried to juggle several different priorities, among them putting the government in control of "strategic" industries (a category that has always included defense but often also a range of other industries, from airlines to car manufacturing, power generation, and telecoms); shielding domestic businesses from foreign ownership or competition, and protecting consumers from price-gouging.

In the past two decades, a new concern has emerged: that monopolies may be restricting innovation. The technology industry seems to have been particularly prone to creating near-monopolies, from Microsoft in software to Amazon in retailing and Google in an internet search. This is due to network effects. Consumers gravitate to the dominant technology, either because it offers more products or because many of their friends are already using the network concerned. These monopolists, it is feared, will be slow to introduce new technologies that might cannibalize their existing business; and they will be so entrenched that new competitors will find it hard to get a foothold.

Microsoft bundled its Internet Explorer browser with its dominant Windows operating software on personal computers. America's Department of Justice saw this as an attempt to force Netscape, a rival browser, out of the market. In a long court case that began in 1998, Microsoft was initially ordered to break itself in two. This ruling was overturned on appeal and a less onerous settlement was arrived at.

At the time many commentators felt that the authorities had overreached themselves. Internet Explorer was provided free of charge, so it was hard to see how consumers were being harmed. But this is a tricky area. On the one hand, rapid technological change can cause once-dominant companies to lose their position very quickly if they do not adapt; look at Nokia's and BlackBerry's mobile-phone businesses. Some argue that if the market is capable of such adjustment, governments should not get involved. The fact that some consumers make the wrong decision some of the time is not the basis for intervention, as long as all consumers are not being ripped off, says Simon Bishop of RBB Economics, a consultancy. On the other hand, such rapid change makes it hard to tell whether monopoly positions are being exploited, or whether a more competitive market would have produced more innovations.

Competition authorities have also had to rethink their role in cross-border deals. If one multinational takes over another, that might not create a monopoly in the country where the two groups have their headquarters, but it could do so in another country. A proposal for a merger between General Electric and Honeywell, announced in October 2000, was cleared by America's Department of Justice but blocked by the European Commission the following year. That objection appeared to herald a new era of transatlantic takeover disputes; in fact, it remains the only deal so far to have been cleared in America but blocked on the other side of the Atlantic.

However, there have been other instances of transatlantic disputes. In 2009 the European Commission imposed a 1.06 billion ($1.4 billion) fine on Intel, a chipmaker, after a complaint brought by an American rival, AMD. The ruling seemed to suggest that multinationals faced the prospect of double jeopardy because of inconsistent international rules.

We do it our way

There are some philosophical differences between Europe and America. Europe has a long tradition of state ownership of industry; even after privatization, many such companies retain dominant positions, at least in their national markets. In America, by contrast, market leaders have got there the hard way, by having superior technology or being more efficient. In Europe competition policy tends to be rules-based, with the European Commission issuing guidance for future mergers to follow; in America merger decisions tend to be hammered out in the courts, establishing legal precedent.

But multinationals also have to deal with competition policy in emerging markets. China is a particular challenge. The Chinese use competition policy to achieve other ends to keep out foreign firms or attack existing foreign businesses says, one expert. Latin American countries have tended to adopt the American model of competition policy, whereas eastern Europe has followed the example. Merger authorities from different countries have set up the International Competition Network to share the experience. Such efforts may reduce the double-jeopardy problems in international mergers, if only because rules may be applied more consistently.

In the longer term, the question is whether national competition policies will prove adaptable enough to cope with a globalized economy. It may make economic sense for global companies to exploit economies of scale and bring down prices for consumers, but national governments may be reluctant to accept the loss of control involved. In air travel, for example, fares have been reduced under pressure from low-cost airlines, but these newcomers are still being held back by policies that favor flagship carriers. If regulators in rich countries were to prove more zealous than their counterparts in emerging markets in restricting the size of multinationals, Western firms might be put at a competitive disadvantage.

New concerns for competition authorities are emerging all the time. Chris Walters, the acting chief economist of Britain's Office of Fair Trading (OFT), cites the practice of pay-for-delay, whereby a firm that holds a drug patent pays a generic manufacturer not to launch a rival drug to preserve the patent-holders monopoly profits. And David Currie, the chairman of the Competition and Markets Authority (which will take over from the OFT in April), recently pointed to a vast new potential problem, which he described as the growing collection, processing, and use of consumer-transaction data for commercial ends. This is proving an increasingly important source of competitive advantage; we need to be alert to the possibility that it will be an increasing source of consumer detriment.

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Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part.

Definitions/Statements

1. _____ refers to marketersâ focus on a product rather than on the needs of the market.

2. _____ companies do not try to persuade consumers to buy what the firm has already produced, but rather to produce only products that they know they can sell, thereby satisfying consumersâ needs and turning them into loyal customers.

3. The impact of technology on buyer behavior relates to factors such as ____; the use of technology to engage customers and build relationships; customization of products and promotional messages; and better prices and distribution.

4. In the case of situational influences, this relates to the situation in which or the occasion on which the product will be used, e.g., special occasion or everyday use.

5. In the case of situational influences, this relates to the fact if we are in a store, point-of-purchase displays could influence us to buy something. We could also make unplanned purchases because we remembered something from seeing the brand while we are in the store.

6. This discipline on which consumer researchers draw focuses on society and large groups in society such as family and social class.

7. This discipline on which consumer researchers draw focuses on cultures and differences among cultures.

8. These are temporary circumstances that affect consumer purchase decisions.

9. In the case of situational influences, this refers to the fact that the person and the occasion for which we are buying something influence our purchase decisions.

10. According to the simple model of consumer decision making, reference groups, family, social class, culture, and subculture are among the _____ on buyer behavior.

11. According to the simple model of consumer decision making, motivation, personality trait, perception, and attitudes are among the _____ on buyer behavior.

12. According to the simple model of consumer decision making, advertising, buzz agents, customized messages, social media, and word-of-mouth are examples of ____.

13. This discipline on which consumer researchers draw focuses on behavior in small groups and helps consumer researchers to understand issues such as opinion leadership, diffusion of innovations, and communication.

14. In the case of situational influences, ______ are consumer mood states or physiological state (for example, hunger, thirst) that influence consumer decision-making.

15. The selection of one or more segments by a marketer to serve.

16. Developing a distinct image for a brand in the mind of consumers.

17. This is an effort by a marketer to change the existing perception that consumers have of a brand.

19. ___ segmentation involves segmenting based on variables such as urban, rural, suburb, state, cities, counties, and regions.

20. ____ segmentation is based on variables such as consumersâ lifestyles as indicated by their activities, interests, and opinions.

21. This criterion for effective targeting says that marketers should have some way of deciding which consumers fall into which segments.

22. This criterion for effective targeting says that marketers should be able to reach segments with appropriate media and distribution channels.

23. This is the most popular segmentation system combining lifestyles and values of consumers.

24. This household segmentation model is based on a combination of geographic and demographic information and the principle that âBirds of a feather flock together.â

25. ______ is defined as âsending consumers personalized and prompt offers and promotional messages designed to reach the right consumers and deliver to them highly relevant messages at the right time and more accurately than when using conventional segmentation techniques.â

Terms

A. Positioning

B. Accessibility

C. Anthropology

D. Situational influences

E. Consumption situation

F. Task definition

G. Identification

H. Marketing-oriented

I. Targeting

J. Psychographic

K. Marketing myopia

L. PRIZM

M. Interactive and novel communication channels

N. Sociology

O. Demographic

P. Purchase situation

Q. Behavioral targeting

R. Antecedent states

S. Communication sources

T. Geographic

U. Sociocultural influences

V. VALS

W. Psychological influences

X. Social psychology

Y. Repositioning

7) According to the Red Queen hypothesis,

A) the population density of a predator depends on thepopulation density of its prey.

B) natural selection should favor the most efficientforagers.

C) prey must continually evolve means of avoiding capture toavoid extinction.

D) most predators consume a varied diet in order to meet theirnutritional requirements.

8) Which of the following is an example of crypticcoloration?

A) a brown bird that nests on the ground

B) a deer with a large, white tail

C) skunks with black and white stripes

D) snakes with black, yellow, and red bands

9) Which of the following is not a class of plant secondarycompounds?

A) terpenoids

B) phenolics

C) nitrogen-based compounds

D) alkanes

15) When an ecologist compares the diversity of differentcommunities by counting the number of species within eachcommunity, the measure of diversity being used is called

A) species evenness.

B) species diversity.

C) species richness.

D) relative abundance.

16) In a rank-abundance curve comparing two communities, thecommunity with the greater species richness is characterized bya

A) lesser length of the curve and a more gradual slope.

B) lesser length of the curve and a steeper slope.

C) greater length of the curve and a more gradual slope.

D) greater length of the curve and a steeper slope

19) The layer of a forest in which decomposition takes place andmineral nutrients are released for reuse by plants is calledthe

A) canopy.

B) understory.

C) herb layer.

D) forest floor.

20) Zonation within a community is typically the result ofdifferences in the

A) patterns of predation among species within a community.

B) rates of reproduction among species within a community.

C) patterns of competition among species within a community.

D) physical characteristics of the environment across a spatialgradient.

21) Food webs are typically arranged into trophic levelswith

A) primary producers at the bottom, herbivores in the middle,and carnivores at the top.

B) herbivores at the bottom, carnivores in the middle, andprimary producers at the top.

C) carnivores at the bottom, herbivores in the middle, andprimary producers at the top.

D) primary producers at the bottom, carnivores in the middle,and herbivores at the top.

22) When top-down control occurs within an intertidal zone alongthe rocky coastline of the Pacific Ocean, which of the followingspecies controls the abundance of other species?

A) kelp

B) mussels

C) barnacles

D) starfish

23) In coastal aquatic environments, the three majorenvironmental gradients of water that directly influence thedistribution and dynamics of communities include

A) temperature, depth, and top down regulation.

B) depth, aposematic coloring, and salinity.

C) pressure, temperature, and depth.

D) tidal action, salinity, and oxygen content.

28) The number of species within a community is usually greatestwhen

A) no disturbance occurs.

B) a low frequency of disturbance occurs.

C) an intermediate frequency of disturbance occurs.

D) a high rate of disturbance occurs

29) Succession in a community involves

A) only autotrophic species.

B) only heterotrophic species.

C) both autotrophic and heterotrophic species.

D) only detritivorous species.

32) The highest diversity of plant and animal life occurs in

A) tropical savannas.

B) tropical rain forests.

C) temperate deciduous forests.

D) boreal forests.

33) Plants that root and grow on other plants in the tropicalrain forest are called

A) phreatophytes.

B) succulents.

C) epiphytes.

D) halophytes.

34) Tropical Savannas typically occur in

A) cold areas with little rainfall in polar regions.

B) cold areas with little rainfall at high altitudes in thetropics.

C) very dry areas in the rain shadow of mountains of bothtemperate and tropical latitudes.

D) warm areas with seasonal rainfall in the tropics.

37) The vegetation of tundra is dominated by

A) broadleaf deciduous trees.

B) short ground covering plants such as sedges and heaths.

C) needle-leaf evergreen trees.

D) sclerophyllous broadleaf evergreen shrubs.

38) The part of a rocky shore in which barnacles, oysters,mussels, limpets, and brown algae are most common is called the

A) littoral or intertidal zone.

B) infralittoral or subtidal zone.

C) supralittoral or supratidal zone.

D) superlittoral or supertidal zone.

39) In comparison to rocky coasts, intertidal organisms livingon sandy or muddy beaches

A) experience greater variability in salinity.

B) experience greater variability in temperature.

C) are more likely to be attached to the substrate.

D) are more likely live burrowed and emerge with the incomingtide.

40) In salt marshes, predatory fish move in when

A) the tide is high.

B) migratory fishes are spawning.

C) the sun goes down.

D) salinity is low.

41) Intertidal mud flats in tropical regions are typicallycomposed of

A) salt marshes.

B) peatlands.

C) mangrove forests or mangals.

D) oysterbeds.

42) Mangrove swamps

A) are formed by a single species of tree adapted to variablesalinities.

B) have relatively anoxic soils.

C) occur mostly in temperate latitudes.

D) typically occur along rocky coastlines subjected to heavywave action.

43) Freshwater wetlands dominated by woody vegetation arereferred to as

A) swamps.

B) marshes.

C) mangrove forests or mangals.

D) prairie potholes.

44) The number of species of living organisms on the planet isprobably closest to

A) 100,000.

B) 1,000,000.

C) 10,000,000.

D) 100,000,000.

45) The end of the Permian period was characterized by a massextinction of

A) shallow-water marine invertebrates.

B) dinosaurs and other large reptiles.

C) small mammals.

D) large mammals.

46) The dinosaurs and many other animals became extinct at theend of the

A) Cambrian period.

B) Permian period.

C) Cretaceous period.

D) Pleistocene epoch.

47) Species richness of terrestrial plants and animals increaseswith

A) latitude.

B) the structural diversity of plant communities.

C) elevation.

D) flatter terrain.

48) In marine environments,

A) both species richness and productivity increase withlatitude.

B) species richness increases and productivity decreases withlatitude.

C) species richness decreases and productivity increases withlatitude.

D) both species richness and productivity decrease withlatitude.

49) As temperatures decreases with latitude in marineenvironments,

A) both species richness and species dominance increase.

B) species richness increases and species dominancedecreases.

C) species richness decreases but productivity increases.

D) both species richness and species dominance decrease.

50) All species eventually become extinct

A) True

B) False

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CANS 200 Lecture : the Making of a Region

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