COMS 210 Lecture 9: Conference 7
Document Summary
Symbolic annihilation (how black panther is countering this representation >> Representation theory (motivated representations >> bell hooks) Exam 3: focus on rentler/congent/audience and comodification reading/black panther articles (for examples and to apply the terms) Exchange value- value in exchange for another commodity (ex. Hamburger does not have as much of value than diamond) Fetishism of commodities- allusion that value is inherent (something can have more value to someone because it"s personal >> affect) Frankfurt school >> school of critical thought (mid 20 th century) look at economic role. Critical political economy- looks at industrial arrangements, how they are organized, of mass-produced media culture how they produce. Audience commodity- how our attention is sold to advertising and how they capitalize the fact that we gravitate towards what we like so they try to capture our attention. Processes of commodification impact our media systems and what kind of consciousness we have as media consumers. Simple audience- if you are watching a play.