COMS 230 Lecture Notes - Lecture 34: Tim Hortons, Digital Economy, Knowledge Economy

• School: McGill University
• Department: Communication Studies
• Course: COMS 230
• Professor: Cayley Sorochan

Document Summary

Meant to address the transformation in the economy around the 70s and increasingly since then away from an industrial based economy (in factories) Factories have been displaced to the developing world. Away from where people are repeating the same mechanic movements. Now we have service industries required for a society to function that don"t involve making the commodity. On top of their core production of commodities, a core amount of their production is used to produce the symbolic commodity. The digital economy exacerbates the way immaterial labor is subject to new forms of commodification. We intuitively understand the importance of the symbolic affective labor in our daily lives. Working at tim horton"s wouldn"t require a college or even high school degree. However, if we compare this job description to working at a more hipster caf . The job will be very similar making coffee, learning how to use the machines, talking to costumers.