CGMG 210 Lecture Notes - Lecture 3: Rein
Document Summary
To incorporate structures and management processes that are appropriate to both the creation and the implementation of innovation. Look at the organizational design elements that are important for exploring new ideas versus the design elements that are most suitable for exploiting current capabilities. The organization can be designed to behave in an organic way for exploring new ideas and in a mechanistic way to exploit and use the ideas. Switching structures means an organization creates an organic structure when a structure is needed for the initiation of new ideas. Separate creative departments staff departments create changes for adoption in other departments. Departments that initiate change are organically structured to facilitate the generation of new ideas and techniques. Departments that use those innovations tend to have a mechanistic structure more suitable for efficient production. Also idea incubators where employees throughout the organization can develop new ideas without being interfered with.