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GEOG 216 (241)

Marketing the Post-Industrial City

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McGill University
GEOG 216
Geraldine Akman

Marketing the Post-Industrial City Deindustrialization - What do we do w/old industrial spaces? Entertainment, subject to real estate speculation - What can cities do after they lose industry? How can govs provide econs for cities? - Harvey: diff options (most places = mixes)  Global: not a choice, either are or not  command + control centres of world econ  Corporate HQs of MNCs, producer services (finance), higher order consumer  Creative: agglomerations indus clusters take advantage of agglomeration structure  Flexible enough that allows for creativity, relies on ppl there to be innovative  Richard Florida: cities need to have appealing culture to young, hip innovators  Consumption: cities are markets, can focus partic on tourism  Capital + ppl increasingly mobile, cities try to attract tourists  Ideally, want conferences + conventions, ppl who will spend $  Public sector: universities, hospitals, research centres, government = major employer Gentrification - Working class neighborhood close to CBD, suddenly becomes appealing to ppl who makes $, certain lifestyle appealing, creative class - Cycle that neighborhoods seem to go through - Fordist period: emptying out of inner city, degraded, original housing torn down  H: s/remains, late19th/ea20th century houses st Certain nostalgia for living in these urban neighborhoods - 1 wave gentrifiers (students, artists) looking for cheap rent  trendy, hip, innovative - Neighborhoods gets certain kind of reputation  Ppl w/more $ become attracted, see gradual process of ppl w/more $ moving in - David Ley vs. Neil Smith (both arguments compatible) - Ley: consumption side argument for gentrification  Consumer tastes have changed, disillusionment w/mass production capitalism  Suburbanization = empty, soulless  Ppl who have more $ able to move back into inner-city neighborhoods  Related to new economy, workers who are actually on cutting edge of economy = creative class, workers need to be near centre of city - Smith: production side argument  Gentrification = capital moving back into the city  Suburbanization = capital looking for more  Inner city devalued, almost a new space for capital to come back in Entrepreneurial City - General argument: cities have had to become entrepreneurial in this economy - City govs in coalition w/private interests have interest in economy of that city - Start competing for gl/capital  run city more like business - City of exception (Carlos Vainer) - Fordist city = city of rules, poli process by which ‘master plan’ says these are goals for city, this is how were are going to expand transportation, est zoning, which areas need to invest in - City starts to make exceptions for private business - Neoliberal city - Ideology, set of policies goes with post-Fordist period - Govs need to get out of econ, need to privatize, de-regulate - Pro-business attitude, against gov providing for social reproduction  deinvest public goods - These cities:
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