INTG 202 Lecture Notes - Lecture 15: Value-Based Pricing, Marketing Mix, Intangibility

• School: McGill University
• Department: Integrated Management
• Course: INTG 202
• Professor: Miwako Uesaka

Document Summary

Manager: works with/through people, coordinates activities, organizational goal. Increase efficiency and effectivity skills, functions, roles, conflict: management = replaceable, leadership = valued. Integrated management: appreciates validity on different perspectives of value, innovatively transcends > trade-offs. Innovation: social, service-based, financial, efficient: collab: benefit stakeholders. Integrated (sustainable together) > conventional (economic sets precedent) Strategy: coherent set of choices an organization makes to survive/adapt: objective: what is to be accomplished, scope: limit/expand what to do/not to do. Geography, offerings: advantage: promise and unique activities deliver values. Consider what is planned and what is realized. Planned deliberate realized (unrealized leaves, emergent plan enters) Business strategy: generic, strategic position: environment, competence, expectation, figures out the fit. Substitute, new entrance, supplier power (unions), buyer power (cheap $) = compettiive rivalry. Corporate strategy: diversification in department, role of corporate parent, less common, based on delegation and bureaucracy,