INTG 202 Lecture Notes - Lecture 15: Walmart, Fast Product, Customer Service
11 Apr 2017
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Intg202 managing processes process centric lecture 1 lecture notes. Operations management has changed from being purely tactical to more strategic: Manufacturing as a part of gdp going down, services as a part of gdp going up. Service or process if harder to imitate: can charge premium prices. Tier 1: business model: billion in revenues, only million let in profit. Make the good before the actual purchase: pre-processing. Apple: not a manufacturing company but a design process. Zara: fast fashion model, little need to discount. Wal-mart: set in physical ability: sku: stock keeping unit: changing 1 attribute of an item changes the number of stock. Time: reliable delivery, fast delivery, fast product intro. Variety: variety or volume flexibility, timbuk2, customization, differentiate by process attributes. Process attributes all overlapping: process time process capacity process variability. Step 1: measure your position in capability space axis of process time and process cost.
