EDKP 443 Lecture Notes - Lecture 17: Shake Weight, Biomechanics, Consumer Protection

• School: McGill University
• Department: Kinesiology and Physical Ed
• Course: EDKP 443
• Professor: Lindsay Duncan

Document Summary

Research, innovation and new technologies have influence: economic, social, political, ethical. Need for effective communication with the public. Media can play an important role: rely on media to properly and effectively express this research. Ask about impressions of how research is conducted in the media. Need research findings to get out there to inspire social movement. Uggest there is data to report fro(cid:373) a (cid:862)leadi(cid:374)g (cid:271)io(cid:373)e(cid:272)ha(cid:374)ist(cid:863) Present research findings to a certain audience that is unable to critically analyze the facts. Some potential danger, misleading users with this advertisement! Is a medical doctor who goes on tv. Puts his name and his credibility onto products. Reminder to check the credibility of studies that are published!! Scientific meetings (conferences: forum for exchange amongst researchers, presentation for early results, unpublished findings, opportunity for media coverage. Look at media reports at scientific research meetings. Preliminary studies are often what is reported. Collect media that comes out around major conferences.