LING 210 Lecture Notes - Lecture 15: Spinach, Lexicon, Cohort Model
24 Dec 2018
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Document Summary
Priming means that some other word or picture is presented along with the word that the participant has to make the lexical decision on. If the prime is presented in a different modality (for example, the prime is a recording of a word, while the target word is presented visually with orthography), then we call cross- modal priming. The prime can either facilitate or inhibit lexical retrieval of the word, and therefore shorten or lengthen the reaction time for the lexical decision. Semantic priming involves presentation of semantically related words. If the prime is semantically related, then reaction time is faster compared to priming with a control without prime; if the prime is an unrelated word, then it is slower. If one primes with the identical word, then there is a much stronger priming effect. Using a phonological related prime can either facilitate or inhibit the lexical decision. It depends of exactly when the prime is presented.
