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Class Notes for Marketing at McGill University

MRKT 455 Lecture Notes - Lead Generation, Sales Process Engineering, Linkedin
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Lecture 7: Prospecting Primary sources to help a salesperson find ...

Marketing
MRKT 455
George Dracopoulos
MRKT 455 Lecture Notes - Lowkey, Sales Promotion
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Lecture 6 Unique Selling Proposition To develop a successfu...

Marketing
MRKT 455
George Dracopoulos
MRKT 455 Lecture Notes - Motor Oil, Sales
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Lecture 5: Sales Knowledge Knowledge Increases the salespe...

Marketing
MRKT 455
George Dracopoulos
MRKT 455 Lecture Notes - Etiquette In Technology, Auditory Learning, Visual Learning
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by OneClass1072018

Lecture 4 Communication Factors How do we communicate?? (c...

Marketing
MRKT 455
George Dracopoulos
MRKT 483 Lecture 2: Lecture 2
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by OneClass1072018

LECTURE 2 Internationalization Objectives Dunning: main mot...

Marketing
MRKT 483
Hamid Etemad
MRKT 483 Lecture Notes - Lecture 1: Customer Relationship Management
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LECTURE 1 LSEs/SMEs SE= small enterprise SME= small/medium enterp...

Marketing
MRKT 483
Hamid Etemad
MRKT 455 Lecture Notes - Lecture 2: Golden Rule, Price Discrimination, Internal Set
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Lecture 2 Key Stakeholders (ex Bombardier) Customers ...

Marketing
MRKT 455
George Dracopoulos
MRKT 455 Lecture Notes - Lecture 1: Direct Selling, Takers, Personal Selling
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LECTURE 1 What is selling? Personal selling o Personal communicatio...

Marketing
MRKT 455
George Dracopoulos
MRKT 452 Lecture Notes - Lecture 3: Canadian Tire, Expected Loss, Stockout
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by OneClass1401892

Newsvendor Model Assume that you are...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture Notes - Lecture 5: Satoru Iwata, Shigeru Miyamoto, Wii U
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February 20, 2018 Nintendo Case How could Nintendo sustain a comp...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 9: Notes
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by OneClass1401892

COMP 409 Winter 2018 Professor Clark Verbrugge Some elements from h...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 10: Notes 1
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Human Rights and Ethics in Practice What are humans? - Humans Rig...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture Notes - Lecture 14: Operations Management
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by OneClass1401892

MGCR 472 Operations Management Nestl Presentation *Please note that...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture Notes - Lecture 18: Warren Buffett, Fundamental Analysis
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Investment Management Midterm DateTime: Feb 16 12pm Coverage: Slide...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture Notes - Lecture 5: Confirmation Bias, Yuppie, Product Placement
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Persuasion Thursday, 1 March 2018 11:30 AM Framework for Persuasion...

Marketing
MRKT 452
DaHee Han
Business Administration
BUS 343
All Professors
Marketing - Reference Guides
by OneClass474155

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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