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Class Notes for Marketing

MRKT 452 Lecture 2: MRKT 452 LEC 2
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What are judgements? Making estimates Judgements influence decision...

McGill University
Marketing
MRKT 452
MRKT 453 Lecture 11: MRKT 453 LEC 11
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LEC 11 Memorable advertising apple computer 1984 TV Commercial gr...

McGill University
Marketing
MRKT 453
MRKT 452 Lecture 8: MRKT 452 LEC 8 PERSUASION FRAMEWORK
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Brand equity consists of two things: brand associations (attitudes ...

McGill University
Marketing
MRKT 452
MRKT 452 Lecture 7: MRKT 452 LEC 7 CREATIVITY
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CREATIVITY Definition and importance New: not seen before Useful: c...

McGill University
Marketing
MRKT 452
MRKT 452 Lecture 6: MRKT 452 LEC 6 Self-Control
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What is selfcontrol? Value longterm gains over shortterm gains High...

McGill University
Marketing
MRKT 452
MRKT 452 Lecture 5: MRKT 452 LEC 5 SOCIAL INFLUENCE
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SOCIAL INFLUENCE For example: before, movie sales gradually changed...

McGill University
Marketing
MRKT 452
MRKT 452 Lecture 4: MRKT 452 LEC 4 CUSTOMER SATISFACTION
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CUSTOMER SATISFACTION Customer satisfaction is important because it...

McGill University
Marketing
MRKT 452
MRKT 354 Lecture 7: chpater 6
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Managing Competition (chapter 6) Analyze Sit...

McGill University
Marketing
MRKT 354
MRKT 354 Lecture 8: chapter 8
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Value Creation and Pricing Strategy (chapter 8) Total customer exp...

McGill University
Marketing
MRKT 354
MRKT 354 Lecture 11: chapter 11
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Portfolio analysis (chapter 11) strategic view of where a business ...

McGill University
Marketing
MRKT 354
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Simon Fraser University
Business Administration
BUS 343
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Simon Fraser University
Business Administration
BUS 343
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

University of North Carolina at Greensboro
MBA - Master's in Business Admin
MBA 643

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