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Class Notes for Marketing at McGill University

Marketing
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MRKT 483 Lecture 2: Lecture 2
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LECTURE 2 Internationalization Objectives Dunning: main mot...

Marketing
MRKT 483
Hamid Etemad
MRKT 455 Lecture 2: Lecture 2
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Lecture 2 Key Stakeholders (ex Bombardier) Customers ...

Marketing
MRKT 455
George Dracopoulos
MRKT 455 Lecture 1: LECTURE 1
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LECTURE 1 What is selling? Personal selling o Personal communicatio...

Marketing
MRKT 455
George Dracopoulos
MRKT 452 Lecture 3: Newsvendor Model
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Newsvendor Model Assume that you are...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 5: Nintendo Case
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February 20, 2018 Nintendo Case How could Nintendo sustain a comp...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 9: Notes
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COMP 409 Winter 2018 Professor Clark Verbrugge Some elements from h...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 10: Notes 1
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Human Rights and Ethics in Practice What are humans? - Humans Rig...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 14: Nestlé Presentation
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MGCR 472 Operations Management Nestl Presentation *Please note that...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 18: Notes for Midterm
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Investment Management Midterm DateTime: Feb 16 12pm Coverage: Slide...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 5: MRKT 452 - 002 - Persuasion
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Persuasion Thursday, 1 March 2018 11:30 AM Framework for Persuasion...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 15: MRKT 452 - 002 - Post Decision Processes
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Post Decision Processes Wednesday, 24 January 2018 4:38 PM Repeat P...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 5: MRKT 452 - 002 - Problem Recognition & Search
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Problem Recognition Search Tuesday, 13 March 2018 6:54 PM Problem ...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 16: MRKT 452 - 002 - Low Effort Attitudes
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Low Effort Attitudes Tuesday, 27 March 2018 12:12 AM LowEffort Deci...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 17: MRKT 452 - 002 - Self-Control
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SelfControl Thursday, 1 February 2018 10:42 AM Self Control how mu...

Marketing
MRKT 452
DaHee Han
MRKT 452 Lecture 9: MRKT 452 - 002 - Social Influences
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Social Influences Tuesday, 30 January 2018 12:46 AM Social Influenc...

Marketing
MRKT 452
DaHee Han
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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