MGCR 222 Lecture Notes - Lecture 10: Organizational Commitment, Social Proof, Job Performance
9 Feb 2018
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Document Summary
Power the capacity that a has to influence the behavior of b so that b acts in accordance with a"s wishes power manifests itself or is made known through relationships and interactions (rational process) people who have power deny it, people who want it try not to appear to be seeking it, and those who are good at getting it are secretive about how they got it. Expert power influence wielded as a result of expertise, special skill, or knowledge derived from having special information or expertise that is valued by an organization e. g. advertising beauty/skin care products and emphasizing that they are dermatologist recommended. Referent power based on identification with a person who has desirable resources or personal traits (e. g. charisma) developed out of admiration or another and a desire to be like that person explains why celebrities are made to endorse brands.
