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MGCR 222 (78)
Lecture

November 8th.docx

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Department
Management Core
Course Code
MGCR 222
Professor
Patricia Hewlin

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November 8th
Jump into opposition (have meetings, get to know ppl) to make a difference
Strategies=Norma Ray movie relates, she could have used the strategies to help change more
effectively.
Authenticity and Personal Branding
What is a Brand?
Google
Whole foods= boutique supermarket, high quality, prices high too (cherries)
Strong brands: Apple, Zara
Weak: vague promises, reputation, inconsistent,
People also have strong and weak brands.
Ex: a player has a strong brand: ull get a fun date, charming, but no commitment
Personlal Brand= its what others think of u.when u leave a room…u leave a fregrance or 4to-to
nehoroshyu egergiu)
U work hard and ur work will speak for you.
Do leaders want their workers to create facades of conformity
Emotional exhaustion highly relate sto the creating the facades to fit in. but because of the stress ull for
another job anyway
Authencity is critical u need feedback.
Benefits to Authenticity
When u are authentic, you are able to maintain
Ex: prof and hewlin. What she saw in hewlin? Important to build newtwork?they will help u develop
urself .

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Description
th November 8 Jump into opposition (have meetings, get to know ppl) to make a difference Strategies=Norma Ray movie relates, she could have used the strategies to help change more effectively. Authenticity and Personal Branding What is a Brand? Google Whole foods= boutique supermarket, high quality, prices high too (cherries) Strong brands: Apple, Zara Weak: vague promises, reputation, inconsistent, People also have strong and weak brands. Ex: a player has a strong brand: ull get a fun date, charming, but no commitment Personlal Brand= it
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