MGCR 331 Lecture 17: IS Lecture 17 Part 3
9 Mar 2017
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Is lecture 17 part 3: social network: an online community that allows users to establish a personal profile and communicate with others, large public social networks, include myspace, facebook, linkedin, and. Microblogging: microblogging 140 characters, relationships are not reciprocal, followers without friends, has tags to #amazonfail, distribute time sensitive info, share opinion, virally spread ideas, run contests, promotions, solicit feedback, provide customers services, track commentary . Network externalities: network externalities or network effects: economic consequences that are not fully accounted for by the price or market, value of product to one user depends on how many other users there are. Corporate use of social networks: social networks have become organizational productivity tools, at the most basic level, corporate social networks have supplanted the traditional employee directory. Importantly, large percentage of employees regularly work from home or client locations: firms are setting up social networks for customer engagement and mining these sites for customer ideas, innovation, and feedback.
