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MGCR 352 (84)

Class Notes for MGCR 352 at McGill University

Principles of Marketing

MGCR 352
Final Exam
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MGCR 352 Lecture 1: MGCR352 CHAPTER1 note

MGCR352 Intro to Marketing, Chapter 1 study notes: W hat is market...

Management Core
MGCR 352
Nathan Yang
MGCR 352 Lecture 7: 7.PPT13 - Pricing

Ppt 13 Pricing Price = amount of money charged for a product = s...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 6: 6.PPT10-11-12 – Products

PPT 10,11,12 Products, services and the PLC A. Managing existing pr...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 14: 9ch 14-managing marketing channels

CH 14 MANAGING MARKETING CHANNELS Marketing Cha...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 17: 11ch 16, 17-Managing integrated MArketing : communication

Chapter 16 17: Managing Integrated Marketing Comm...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 4: 4ch 9-Market segmentation, targeting and positionning

Chapter 9: Market Segmentation, Targeting and Positioni...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 5: 5ch 5-Consumer behavior

Chapter 5: Consumer Behavior I. Consumer Pu...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 11: 7ch 11-Managing prodcts and brands

CH 11 MANAGING PRODUCTS AND BRANDS Individual Product Decisions pro...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 12: 12ch 7-Reaching Global markets

CH 7 REACHING GLOBAL MARKETS Major Decisions ...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 10: 6ch 10-Developping new products and services

Chapter 10: Developing new products and services ...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 13: 8ch 13-pricing products and services

Chapter 13: Pricing Products and Services ...

Management Core
MGCR 352
Da Hee Han
Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 3: 3ch 3- Scanning the market environment

Chapter 3: Scanning the Marketing Environment The Importance of Env...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 2: 2ch 2- Developping succesful Marketing Strategies

Chapter 2: Developing Successful Marketing Strategies ...

Management Core
MGCR 352
Da Hee Han
MGCR 352 Lecture 1: 1ch 1-Customer value, satisfaction, relationships and experiences

Chapter(1:(Customer(value,(satisfaction,(relationships,(and(experie...

Management Core
MGCR 352
Da Hee Han
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