MGCR 382 Lecture Notes - Lecture 3: Ulama
18 Sep 2015
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Document Summary
Mgcr382 - lecture 3 - cultural environment of international business. Previous lesson continuation (choice of entry mode) : With this type of entry mode the companyhad less control over its activities. however it also has less commitment. Those types of entry mode have higher costs but give more control of activities to the company. Econ 382 - lecture 3 - cultural environment of international business. Culture refers to the learned norms based on values, attitudes, and beliefs of a group of people. It is an integral part of a nation"s operating environment. Thus every business function is subject to potential cultural differences. Culture can be based on nationality, ethnicity, gender, religion, work organization, profession, age, political party membership, income level etc International business activities incorporate people from all different groups and backgrounds, thus, every business function is subject to cultural differences. Professional (nurses) / industry (music industry vs cheese making industry; conducting business will be fundamentally different) / corporate culture.
