MGCR 423 Lecture Notes - Lecture 2: Social Influence, Technology Adoption Life Cycle, Product Differentiation

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28 Mar 2018
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Strategy lecture 2 structured analysis and communication. Minto pyramid principle: an excellent approach to analysis: minto pyramid principle, conclusions reinforced by supporting facts , each one building on each other to form a. Requires using the inverted pyramid structure, putting the most important information first and then moving to supporting details. The consultant-client relationship: how to maximize value (example: some starting for maximizing value in the consultant-client relationship. Ex: china used to be seen as a low- competition market and cheap producer. Now, it is an extremely competitive market and the second largest economy in the world: globalization. Ex: ipod, web browser, wifi: the information age. Information is used differently as a result of tech developments. Important outcome is the ability to access and effectively use information. Strategic choices influenced by multiple internal and external factors: economies of scale, barriers to market entry, diversification, product differentiation, industry concentration, market frictions.

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