Jump into opposition (have meetings, get to know ppl) to make a difference
Strategies=Norma Ray movie relates, she could have used the strategies to help change more
Authenticity and Personal Branding
What is a Brand?
Whole foods= boutique supermarket, high quality, prices high too (cherries)
Strong brands: Apple, Zara
Weak: vague promises, reputation, inconsistent,
People also have strong and weak brands.
Ex: a player has a strong brand: ull get a fun date, charming, but no commitment
Personlal Brand= it