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MGCR 222 (78)
Lecture

November 8th.docx

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Department
Management Core
Course
MGCR 222
Professor
Patricia Hewlin
Semester
Fall

Description
th November 8 Jump into opposition (have meetings, get to know ppl) to make a difference Strategies=Norma Ray movie relates, she could have used the strategies to help change more effectively. Authenticity and Personal Branding What is a Brand? Google Whole foods= boutique supermarket, high quality, prices high too (cherries) Strong brands: Apple, Zara Weak: vague promises, reputation, inconsistent, People also have strong and weak brands. Ex: a player has a strong brand: ull get a fun date, charming, but no commitment Personlal Brand= it
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