MGCR 331 Lecture Notes - Lecture 20: Contactless Payment, Social Media Marketing, Mobile Payment
31 Mar 2017
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Document Summary
Typically used in situations of political unrest. Mobile payment solution for small to medium sized businesses. Offers frictionless payment system with integrated loyalty programs. Apple pay may drive further consumer awareness. 10-20% of consumers in canada use contactless payment. Food ordering platform from toronto, take percentage of sales so its free for merchants to use. Levelup and suretap wallet are other competitors. Market opportunity for smoothpay is million. Tries to develop areas of users near universities and high density residential and commercial areas. These clusters make it easy for maintenance and build a brand presence. Purchased toronto path which is an online directory. Cst offers a wide variety of products including telecommunications service providers, mobile network operators and internet service providers, including voice services, sms and value adding series such as signalling transit and prepaid roaming. Most cst customers rely on it platforms with highly localized architecture.
