MGCR 352 Lecture Notes - Pricewaterhousecoopers, New Product Development, Vertical Market
11 Dec 2012
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Ne pas repeter le case, assume that audience read it already. Competition, how world works now, how can new tch impact. Ask around what is important when purchasing smthg, make then talk about buying decision, to see what is important decision factor. Blockbuster went bankrupt because they didn"t pay attention to marketing environment. Competitors offering consumers benefits that really value: convenience. Illegal download= form of competition too! even more convenient, but not legal. But people see it as sharing, values are changing. Z are showing same characteristic in entire world ( more or less) where before, very diff from population to another. Great rebalancing in merging market, important is : more people at work, less people as dependent,wealth improving. Largest urban migration in history, people move to cities in big number, leave agricultural type of works, Core values ( do not really change often)
