MGCR 382 Lecture Notes - Lecture 14: Achievement Orientation, Master Franchise, Opinion Leadership
16 Jan 2018
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Lecture 16 - october 31st, 2016 (pearson custom library, pg 265-279) Noncollaboration: fdi: in situations where exporting is not feasible. Market failure: collaboration is often appealing in fdi due to liability of foreignness and extra costs of investing abroad, however they may not be able to find a suitable contractor familiar enough with the company"s technology. Acquisition vs greenfield : fdi ownership takes place by transferring financial/tangible/intangible assets abroad. Leasing: much like an acquisition except it forgoes the need to invest, common in the hospitality industry. Why companies collaborate: often called strategic alliances. Competencies: resource-based view - each company has a unique combination of competencies, improving performance by concentrating on activities that best fit its competencies, Gain knowledge: learn about a partner"s technology, operating methods, or home market so their own competencies deepens, making them more competitive in the future.
