MGCR 382 Lecture Notes - Lecture 3: Swot Analysis, Strategic Management, Cost Leadership
Document Summary
Building a global competitive advantage depends on 2 factors: environmental factors. The means by which you implement your global competitive advantage is through: generic strategies: Intangible: capabilities, criteria of sustainable advantages. Do what you do best, then outsource the rest. Core comptencies give you competitive advantages which gives you strategic competitiveness by deciding what entry strategy to use. Distinuish and analyze the components of international strategy. Challenges of international strategic management (aka strategic planning) Done at the level of top executives of corporate head quarters: strategy. Comprehensive framework for achieving the firms fundamental goals. How do we expect to outperform our competitors. 4 components to creating an international strategy: developing implementing, monitoring, controlling. Strategic management depends on the firms competitive advantages: different kinds: Economies of scale- brings down average per unit cost (always the same product: ex. building new factories within market. Lowers the transportation costs of making it elsewhere and having to ship it to another rcountry.