Class Notes (836,126)
Canada (509,644)
MGCR 382 (143)
Lecture

International Business Class Notes

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Department
Management Core
Course
MGCR 382
Professor
Richard Koestner
Semester
Fall

Description
International Business MCGR 382 Final Review Notes Chapter One: An Overview Of International Business CASE: Olympic Business  Important to capture viewers in emerging markets  Worldwide partnership ex: Coca-Cola  Internationalization of business  Changes in communication, transportation and information technology facilitate domestic firms foreign expansion but also aid foreign companies in their invasion of the domestic market  Boundaryless global economy-> in which national borders are irrelevant What is international business?  Business interactions between parties from more than one country. Ex: buying materi
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