International Business MCGR 382 Final Review Notes
Chapter One: An Overview Of International Business
CASE: Olympic Business
Important to capture viewers in emerging markets
Worldwide partnership ex: Coca-Cola
Internationalization of business
Changes in communication, transportation and information
technology facilitate domestic firms foreign expansion but also aid
foreign companies in their invasion of the domestic market
Boundaryless global economy-> in which national borders are
What is international business?
Business interactions between parties from more than one country.
Ex: buying materi