MGCR 423 Lecture Notes - Lecture 8: Swot Analysis, Headphones, Ikea
23 Jan 2018
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When blackberry came out iphone to samsung. Battery on samsung is better: switching costs are high = competitive advantage. Amazon: gives you recommendations (kindle vs. ibooks) Send list of group members and the company you want to analyze email professor: recommended deadline: next thursday. Wwf: 2x2 importance vs. interest/expectation, size of the relationship (size of the bubble, valuables in doing the stakeholder bubble: You know which stakeholders to focus on. Get consensus in the group (so everyone knows) Why do you buy in amazon: product offering, low prices, customer service. Why do people buy apple: product differentiation. Business-level strategies: are i(cid:374)te(cid:374)ded to (cid:272)reate differe(cid:374)(cid:272)es (cid:271)et(cid:449)ee(cid:374) the fir(cid:373)"s (cid:272)o(cid:373)petiti(cid:448)e positio(cid:374) a(cid:374)d those of its competitors. To position itself, the firm must decide whether it intends to: perform activities differently or, perform different activities as compared to its rivals. Apple innovative approach: think of the idea do the idea and do the idea in a way that is better than your competitors.
