MGCR 423 Lecture Notes - Lecture 16: Core Competency, Commencement Speech, Wii U
23 Jan 2018
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Recent product launches: wii u (lacking innovative edge) Industry trends: introduction of the smartphone: question: short term profitability and long term sustainability. All revolves around market share should include something about. Vertical growth from raw materials to end customer (apple opening up retail stores) Core growing the core taking established products and modify it slightly or change the pricing strategy slightly. This would give you your hypothesis: nintendo. Owns mario, and donkey kong (do not own pok mon) Licensing jv or partnership or make it themselves organic. Take games and license it out so it can be played on ipads. License out the pok mon go game created awareness for nintendo although nintendo did not make much money--. but learned a lot and can bring their knowledge to leverage their own products (ex. Merger and acquisition strategy, joint ventures and organic growth.
