MGCR 472 Lecture Notes - Lecture 2: Microsoft Powerpoint, Swot Analysis, Westjet
1 Feb 2017
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Document Summary
Total pattern of decisions and actions that influence long-term direction and goals ex: westjet offers lower prices, but has less routes than air canada this is congruent with their goals. Long term plans for the operations function (ie for achieving operations goals) Relates to: products, processes, operations resources, costs, delivery times, scheduling. Should be aligned with organizational goals and strategies. Should be coordinated with other functional strategies (finance, marketing) Tactics: how to allocate resources and how to implement the strategy in real life. Usually used for traditionally large companies, ex: coca cola. Ex: google, everyone has their own projects and then one is chosen (google maps). Once it was determined to be successful it was used in operations and then expanded further. The consumer segments are the core decision making elements in addition to recently added; customer service, convenience of location and innovativeness. To have a variety of products you should have multi-skilled workers.
