Filter By
Filter Reset
Lectures
  • All Lectures
  • Lecture 1 (5)
  • Lecture 2 (6)
  • Lecture 3 (3)
  • Lecture 4 (5)
  • Lecture 5 (6)
  • Lecture 6 (6)
  • Lecture 7 (5)
  • Lecture 8 (5)
  • Lecture 9 (4)
  • Lecture 10 (4)
  • Lecture 11 (4)
  • Lecture 12 (3)
  • Lecture 13 (2)
  • Lecture 14 (1)
  • Lecture 16 (1)
  • Lecture 17 (1)
Semester
Class Notes (867,517)
CA (523,635)
McGill (29,662)
MRKT 452 (61)

Class Notes for MRKT 452 at McGill University

Consumer Behaviour

MRKT 452
Final Exam
Study Guide
Most Popular
Exam Study Guides for MRKT 452
View All
Covers all test topics
Comprehensive notes
Created by top students
Class Notes included
Fast exam preparation
MRKT 452 Lecture 7: Social Influences
Premium

Social Influences Social influence examples Box office sales change...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 8: Self Control
Premium

Self Control Selfcontrol: value longterm gains over shortterm gains...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 6: Welcome to the Experience Economy reading and United Breaks Guitars Case
Premium

Welcome to the Experience Economy Progression of economic value Com...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 2: Problem Recognition & Search and Decisions- High and Low Effort
Premium

Problem Recognition Search Problem recognition Show gapcontrast bt...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 1: Introduction
Premium

Introduction What is consumer behavior? How consumers think, feel, ...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 6: Post Decision Process
Premium

Post Decision Process Satisfaction Satisfaction: attitudes (likedis...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 11: Strategic Brand Valuation reading and Case- Mountain Man Brewing
Premium

Strategic Brand Valuation Brand valuation Assigned financial value ...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 10: Business to business consumers and Case- Mediquip
Premium

Business to business consumers BtoB Indirectly affect consumer Like...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 17: Categorization
Premium

Categorization Attitude Likingdisliking of something Importance: li...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 11: Framework for branding
Premium

Framework for branding Brand equity Differential effect of brand kn...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 16: Framework for Persuasion and BMW Films case
Premium

Framework for Persuasion Branding Brand equity: positive brand asso...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 9: Creativity & Innovation and Unleashing Creativity reading
Premium

Creativity Innovation Creativity: new (not seen before) useful (c...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 12: Global branding and How Global Brands Compete reading
Premium

Global branding Country of origin Negative associations: quality, i...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 4: Heuristics & Biases 1 & 2
Premium

Heuristics Biases Why We Buy Observationalethnographic research St...

Marketing
MRKT 452
Ashesh Muhkerjee
MRKT 452 Lecture 14: Post Midterm Notes CB
Premium

Post Midterm Notes: Consumer Behavior Categorization (Video Lectur...

Marketing
MRKT 452
Ashesh Mukherjee
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit