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McGill (33,947)
MRKT (169)
MRKT 451 (13)

Class Notes for MRKT 451 at McGill University

Marketing Research

MRKT 451 Lecture 8: Marketing Research Post Midterm
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Marketing Research Post-Midterm Notes Experiments Experiments (C...

Marketing
MRKT 451
Saurabh Mishra
MRKT 451 Lecture 6: lecture 6
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Fourth Sampling Step: Determine the Appropriate Sample Size The CLT...

Marketing
MRKT 451
Saurabh Mishra
MRKT 451 Lecture 7: lecture 7
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Surveys A survey involves interviews with a large number of respond...

Marketing
MRKT 451
Saurabh Mishra
MRKT 451 Lecture 4: lecture 4
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Research Design, Qualitative Research Sampling Qualitative Researc...

Marketing
MRKT 451
Saurabh Mishra
MRKT 451 Lecture 3: lecture 3
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Understanding Research Design Research Design Types of Research 1. ...

Marketing
MRKT 451
Saurabh Mishra
MRKT 451 Lecture 2: lecture 2
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6 Steps of the Research Process 1. Define research problem 2. Formu...

Marketing
MRKT 451
Saurabh Mishra
MRKT 451 Lecture 1: lecture 1
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The Marketing Research Process and Research Design Job of a Marketi...

Marketing
MRKT 451
Saurabh Mishra
MRKT 451 Lecture 5: lecture 5
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Determining the Sampling Technique Probability sampling o a samplin...

Marketing
MRKT 451
Saurabh Mishra
MRKT 451 Lecture 5: Chapter 5

Chapter 5: Secondary Data and packaged informationSecondary DataPri...

Marketing
MRKT 451
Myung- Soo Jo
MRKT 451 Lecture 4: Chapter 4

Chapter 4 Research Design Research Design Set of advance decisions ...

Marketing
MRKT 451
Myung- Soo Jo
MRKT 451 Lecture 2: Chapter 3

The Marketing Research Process:Caveats to StepbyStep Process:Why 11...

Marketing
MRKT 451
Myung- Soo Jo
MRKT 451 Lecture 1: Chapter 1

Chapter 1: introduction to marketing research Marketing: meeting ne...

Marketing
MRKT 451
Myung- Soo Jo
Questionnaire+Development+HO.doc

QuestionnaireDevelopment07102014203800QuestionnaireDevelopmentCh8in...

Marketing
MRKT 451
Myung- Soo Jo
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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