Find Class Notes for MRKT 451 at McGill

MRKT 451 Lecture Notes - Lecture 5: Customer Relationship Management, Database Marketing, Data Mining

MRKT 451 Lecture Notes - Lecture 4: Marketing Mix, Dependent And Independent Variables, Longitudinal Study

MRKT 451 Lecture Notes - Lecture 2: Marketing Intelligence, Research, Inode

MRKT 451 Lecture Notes - Lecture 1: Marketing Strategy, Marketing Intelligence, Meed

MRKT 451 Lecture Notes - Lecture 8: Jargon, Cover Letter

MRKT 451 Lecture Notes - Lecture 8: Web Banner, Factorial Experiment, Random Assignment

MRKT 451 Lecture Notes - Lecture 6: Confidence Interval, Standard Deviation

MRKT 451 Lecture Notes - Lecture 7: Semantic Differential, Brand Equity

MRKT 451 Lecture Notes - Lecture 4: Standard Deviation, Central Limit Theorem, Laundry Detergent

MRKT 451 Lecture Notes - Lecture 3: Structured Analysis

MRKT 451 Lecture Notes - Lecture 2: Three Steps, Brand Equity, Quality Control

MRKT 451 Lecture Notes - Lecture 1: Blue Ocean Strategy, Cirque Du Soleil, Data Mining

MRKT 451 Lecture Notes - Lecture 5: Snowball Sampling, Convenience Sampling, Quota Sampling