MRKT 455 Lecture Notes - Lecture 4: Eye Contact, Active Listening, Proxemics

• School: McGill University
• Department: Marketing
• Course: MRKT 455
• Professor: George Dracopoulos

Document Summary

Communication factors: how do we communicate?? (class discussion/ideas, body language (ex: eye contact, posture, physical distance, talking (ex: choice of words, active listening, emails/texting, sign language, phone, tone, emotions, touch, visuals/drawing. In reality: what you hear? (38%, tone of voice, vocal clarity, verbal expressions, words (7%, what you see or feel (55%, facial expressions, dress and grooming, posture, eye contact, gestures. Four major channels of non-verbal communication: physical space. Intimate space- up to (cid:373)eter (cid:894)ar(cid:373)"s le(cid:374)gth(cid:895: reserved for close friends and loved ones, personal space 0. 5-1. 5 m, closest zone strangers may enter, social space 1. 5-3. 5 m, typical sales presentations, public space 3. 5m, group presentations. Body language gives you clues: nonverbal signals come from, body angle face interested, uninterested, bored, unsure, rolling eyes, etc, hands, arms fidgeting, checking nails, using expressively, crossing arms legs. Types of body language cues ** see images on slides**: acceptance, caution, disagreement.