POLI 222 Lecture 12: Political Science 222 lecture 12.docx Party Identification & Campaign Dynamics

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Richard johnston, longstanding member of bd faculty & head of the canadian electoral study. Key players: brian mulroney (progressive party) 1984 won largest majorities party, about free trade. How might campaigns matter: see changes in. After referendum in quebec you"d think more people would be more motivated to study. Voters who have previously not been supportive or participated why and how can you convince them: key effect s. If i care about childcare, and if i think the election is about childcare, the liberals or the ndp, i will choose a party group who is closest to my standings/opinion on it. Whatever i think is an important issue will help me choose who to vote for, most salient. Changing your opinion on a given issue. As a new democratic supporter do certain affect me any differently: different identifiers. Highest income, compared to years of education, What about introducing a third variable: gender, unmoved.

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