POLI 222 Lecture 14: Political Science 222 lecture 14.docx Mass Media Effects

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First, hilary clinton and her response to the 2008 election, she cried and spoke how she wants the best for the us. It was very sad but to me looked very fake. The second video was an opinion talk between a few recognized political people, they were critiquing her response, some said she was fake crying, others were sympathetic to her. It is very marginal in the field: there is a growing awakening in the 1980s by scholars. Effect of media vs the effect of the event itself. Need better theories about how people digest political info. Trying to find that delta is the hard part: need a better theoretical data of peoples brains, where those media effects might rise. Experimental studies: control vs external valididty. Then you get a treatment, have experimental design. Major element is that you have control. But it is also not realistic, it is: external validity.

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