POLI 244 Lecture Notes - Lecture 21: Hegemony, Culture War, Security Dilemma
Document Summary
Power: ability to influence behavior to get outcomes you want. France promoted its culture as the language of diplomacy in the 1800s. Things like the uk creating the bbc propaganda abroad to promote culture. Even movies reinforced the ideas of cultural clash. Afterwards, the us" interest in soft power waned gradually. By 2000, only 2% in some regions listened to voa. Works when one is a soft power hegemon. Either internally building up your own or challenging others. Russian state media has a strong presence and is vast. Perception of reliability influences how soft power grows or wanes. Western media to us is seen as more objective. Arab world has rising anti-american sentiment (huntington reading) Use of institutional resources like unsc veto to force hegemon restraint or to break its own unipolar rules. Resources exist on all levels but are not always effective. Some argue that the un couldn"t stop the us" invasion of iraq.