PSYC 100 Lecture Notes - Lecture 16: Leon Festinger, Eye Contact, Attitude Change

• School: McGill University
• Department: Psychology
• Course: PSYC 100
• Professor: Jens C Pruessner

Document Summary

Members of the opposite group are viewed as all the same, often as evil or inferior, and are treated in a dehumanized fashion. Zimbardo and haney: psychologically stable stanford undergrads played the role of prisoners and guards. In general, people develop negative attitudes about objects more quickly than they develop positive ones. Mere exposure effect: greater exposure to an item means greater familiarity which causes people to have more positive attitudes about the item. (experiment by zajonc) Attitudes are adaptive and should guide behaviour, the stronger and the more personally relevant the attitude, the more likely it will predict behaviour, be consistent overtime, and be resistant to change. Attitude accessibility: the ease with which memories related to an attitude are retrieved predicts behaviour consistent with the attitude. It involves brain regions associated with implicit memory. Implicit association test: a reaction time test to assess implicit attitudes.