PSYC 215 Lecture : Chapter 7 - Attitudes, Behavior, and Rationalization.doc

• School: McGill University
• Department: Psychology
• Course: PSYC 215
• Professor: John Lydon

Document Summary

Measuring attitudes attitudes are most commonly measured through simple survey questions researchers typically ask their participants to rate an attitude object on a likert scale: likert scale. A numerical scale used to assess people"s attitudes; includes a set of possible answers with labeled anchors on each extreme: ex. "s profile included aspects that fit their stereotype of a male homosexual to the other half of the students, the rest of john b. Induced compliance and attitude change induced-force compliance inconsistent with their beliefs, attitudes, or values, in order to elicit dissonance and therefore a change in their original attitudes or values. Inferring our own attitudes: bem, 1967, 1972, self-perception theory looking at their behavior and the context in which it occurred and inferring what their attitudes must be. Terror management theory people need to deal with their potentially crippling anxiety in order to get on with life terror management theory.