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Lecture 8

PSYC 215 Lecture Notes - Lecture 8: Cognitive Revolution, Mahzarin Banaji, Barack Obama

Course Code
PSYC 215
Donald Taylor

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PSYCH 215 LECTURE Sep 21/2011
Stimuli: people, groups, issues, objects attitude:
1. Affect: psychological reactions verbal statements of feelings
2. Cognition: perceptual responses verbal statements of beliefs
3. Behavior: overt actions Verbal reports
Racial attitudes and change, white attitudes towards blacks (1970’s)
1. Blacks have less native intelligence than whites.
2. Blacks care less for the family than whites.
3. Blacks are less inferior to whites.
Web ct chart to represent this***
Attitudes of white Americans towards blacks is consistently becoming more and
more positive
Racial attitudes are becoming consistently less negative over time
Good news, but social psychologists have a tendency to analyze it, and assume
when people answer questions people may not be completely honest- revealing
true attitude
o Living in a different time, where social and political leaders state that to
openly express racist attitudes is not politically correct
o Thus, attitude has NOT changed, the only thing that has changed is that
people will not publicly express honest attitude
o Discouraging because society isn’t moving forward in a positive manner
o Time and effort wasted in measuring attitudes
o Some measure of attitudes in which you cannot “fake it”
o Prompts SP to think more about attitudes and how they function
Modern Racism
Whites who voted for Obama more racist in other areas (that whites who didn’t
vote for Obama)
o White who voted for Obama attempts to prove he/she is not racist, and
assumes they can be racist in other areas and will not be accused of being
Racial attitudes on the surface have improved
o What people are saying publicly don’t necessarily reflect private attitudes
o Private attitudes are more important*
We hold these true to be self evident: that all men are created equal; that they
are endowed by their Creator with certain inalienable rights; that among these
are life, liberty and the pursuit of happiness; that to secure these rights,
governments are instituted among men (Jefferson, 1776/1944)
o Only function of the government is to protect these rights
o Not racist, enlightened thinking of this time
Thomas Jefferson introduced 12 bills into the Virginia legislature in an attempt
to ban slavery.
o Equality for whites and blacks
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