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Lecture 16

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PSYC 215
Donald Taylor

PSYCH 215 Lecture October 12 Stereotypes Social perception process. Involves you and I categorizing people, once categorized assign attributes to all members. We all agree on what characteristics we assign. If different from own group and don’t see group that way, you don’t have the stereotype. Own private perception. Only stereotype when we all agree. It impacts the way we say members of different group and how we form judgments of individual members. When stereotype contains negative characteristics, the stereotype becomes so dominant that members of the group stereotyped internalize. Not being intelligent, internalize and starts to believe every member is not intelligent. Impacts negatively on behavior. We have also discovered the few members who rise above negative stereotype and go on to success are still impacted by stereotype (stereotype threat). Reminded or cued, it takes over and impacts performance. Distinction that we see runs through different concepts, like attitudes conscious and unconscious. Prior to cognitive revolution, no one paid attention to unconscious attitudes or stereotypes. We are not aware that they are there and influencing us AUTOMATIC.  Attempts to examine stereotypes at unconscious level like attitudes  Researchers start with presumption that people have and act upon negative stereotype relations in the US, most whites have negative about black community  Unconscious level influenced by modern racism  What if we could find some whites that are not prejudice- don’t have consensual stereotype. May have individual perceptions about blacks as a group, but not stereotype  Found opposite of expectation tested in a variety of ways, large number of white students, select out from white students a small group who no matter how question was asked, they came out as not prejudice  Even if they showed a hint of prejudice on a measure, they would say no these are not pure no pure way to measure prejudice  Compared to general white students both groups have the same stereotype about black people, non prejudice know stereotype, react quickly in unconscious measures, exists for them as much in prejudice people  Prejudice or not- two groups have same stereotype—why not? They work their hardest not to use stereotype o Actively work at not using o Have it, fight against it o Not that they don’t have it o Thomas Jefferson reminder good guy, but has other side- wrestling with it o Force self never to use takes up cognitive, emotional and psychological energy o How do we rid a society of it dangerous prejudices at group level- not get rid of stereotype, it wont work they exist no matter what o We need to focus on training people not to use them o There are 100s of do good operations, designed to change curriculum and books used in schools across NA o Go through books that have any hint of stereotype re-write book o Many schools don’t allow students to read mark twain he didn’t have an appropriate label for blacks, can’t have this repercussions o THIS WONT WORK makes stereotypes more salient, controversy o New approach must be a reason we have stereotypes and it must be a very powerful reason, once we decide this we figure out how to address in a socially constructive way implications  Raises questions about how stereotypes fit into science and values o From what we see stereotypes are destructive o US conclusion: In the US among scholars, social psychologists and politicians stereotyping is a destructive cognitive social process which should be eliminated o Intellectual reasoning: stereotyping is an inferior cognitive process that involves inaccurate and irrational behavior o Moral reasoning: stereotyping involves lumping members of group together when they do not want to be categorized as the same- if put people of color in one group, think not reasonable basis for categorizing me o Haven’t asked person if they agree o Scientists also think stereotyping is destructive o Immediately biases questions about stereotypes it colors questions you ask o PROF naïve Canadian, used assumption that if groups were encouraged to be different, that might work better NOT IN US o If there’s any truth to a stereotype, its really a perception of the other groups personal identity o Cultural identity- image we have of ourselves o Canada’s multicultural policy social psychology at heart of it, points to great divide, he was confronted with as naïve Canadian when policy was introduced into parliament, Trudeau said we are introducing this policy to encourage groups to maintain their cultural identityMAINTAIN STEREOTYPE ABOUT THEM only when members of a group feel secure (think respected) and confident in their own identity, will they be open to others  psychologically unthreatened o Based on American view of stereotypes psychology states individuals are attracted to others who are similar (cultural, interests, education, social class, hobbies, age) to themselves in fairness, this idea is very strong- we don’t have laws in social psychology, could be this or that don’t know America states lets try to make everyone the same so that they like each other o Melting Pot: jump into the pot, turn it up high, stir it really high, and out pops and American we melt away cultural differences, no more stereotypes SOUNDS COMPELLING o Canada is just the opposite- we encourage differences, if you rob people of their cultural identity, robbing them of something very primary, threaten them wont lead to law we are all similar, and well all get along o Took 1 week when usually takes months, never publish because his paper is racist- coming from Canada where we have multicultural policy- what that said was members of cultural group in Canada should and will be encouraged (not just tolerated)
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