PSYC 215 Lecture Notes - Lecture 16: Depth Sounding, Instant Coffee, New Approach
11 Mar 2013
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Involves you and i categorizing people, once categorized assign attributes to all members. We all agree on what characteristics we assign. If different from own group and don"t see group that way, you don"t have the stereotype. It impacts the way we say members of different group and how we form judgments of individual members. When stereotype contains negative characteristics, the stereotype becomes so dominant that members of the group stereotyped internalize. Not being intelligent, internalize and starts to believe every member is not intelligent. We have also discovered the few members who rise above negative stereotype and go on to success are still impacted by stereotype (stereotype threat). Reminded or cued, it takes over and impacts performance. Distinction that we see runs through different concepts, like attitudes conscious and unconscious. Prior to cognitive revolution, no one paid attention to unconscious attitudes or stereotypes. We are not aware that they are there and influencing us automatic.
