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Lecture 16

PSYC 215 Lecture Notes - Lecture 16: Depth Sounding, Instant Coffee, New Approach

Course Code
PSYC 215
Donald Taylor

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PSYCH 215 Lecture October 12
Social perception process. Involves you and I categorizing people, once categorized
assign attributes to all members. We all agree on what characteristics we assign. If
different from own group and don’t see group that way, you don’t have the
stereotype. Own private perception. Only stereotype when we all agree. It impacts
the way we say members of different group and how we form judgments of
individual members. When stereotype contains negative characteristics, the
stereotype becomes so dominant that members of the group stereotyped
internalize. Not being intelligent, internalize and starts to believe every member is
not intelligent. Impacts negatively on behavior. We have also discovered the few
members who rise above negative stereotype and go on to success are still impacted
by stereotype (stereotype threat). Reminded or cued, it takes over and impacts
performance. Distinction that we see runs through different concepts, like
attitudes conscious and unconscious. Prior to cognitive revolution, no one paid
attention to unconscious attitudes or stereotypes. We are not aware that they are
there and influencing us AUTOMATIC.
Attempts to examine stereotypes at unconscious level like attitudes
Researchers start with presumption that people have and act upon negative
stereotype relations in the US, most whites have negative about black
Unconscious level influenced by modern racism
What if we could find some whites that are not prejudice- don’t have
consensual stereotype. May have individual perceptions about blacks as a
group, but not stereotype
Found opposite of expectation tested in a variety of ways, large number of
white students, select out from white students a small group who no matter
how question was asked, they came out as not prejudice
Even if they showed a hint of prejudice on a measure, they would say no
these are not pure no pure way to measure prejudice
Compared to general white students both groups have the same stereotype
about black people, non prejudice know stereotype, react quickly in
unconscious measures, exists for them as much in prejudice people
Prejudice or not- two groups have same stereotypewhy not? They work
their hardest not to use stereotype
o Actively work at not using
o Have it, fight against it
o Not that they don’t have it
o Thomas Jefferson reminder good guy, but has other side- wrestling
with it
o Force self never to use takes up cognitive, emotional and
psychological energy
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o How do we rid a society of it dangerous prejudices at group level- not
get rid of stereotype, it wont work they exist no matter what
o We need to focus on training people not to use them
o There are 100s of do good operations, designed to change curriculum
and books used in schools across NA
o Go through books that have any hint of stereotype re-write book
o Many schools don’t allow students to read mark twain he didn’t
have an appropriate label for blacks, can’t have this repercussions
o THIS WONT WORK makes stereotypes more salient, controversy
o New approach must be a reason we have stereotypes and it must be
a very powerful reason, once we decide this we figure out how to
address in a socially constructive way implications
Raises questions about how stereotypes fit into science and values
o From what we see stereotypes are destructive
o US conclusion: In the US among scholars, social psychologists and
politicians stereotyping is a destructive cognitive social process
which should be eliminated
o Intellectual reasoning: stereotyping is an inferior cognitive process
that involves inaccurate and irrational behavior
o Moral reasoning: stereotyping involves lumping members of group
together when they do not want to be categorized as the same- if put
people of color in one group, think not reasonable basis for
categorizing me
o Haven’t asked person if they agree
o Scientists also think stereotyping is destructive
o Immediately biases questions about stereotypes it colors questions
you ask
o PROF naïve Canadian, used assumption that if groups were
encouraged to be different, that might work better NOT IN US
o If there’s any truth to a stereotype, its really a perception of the other
groups personal identity
o Cultural identity- image we have of ourselves
o Canadas multicultural policy social psychology at heart of it, points
to great divide, he was confronted with as naïve Canadian when
policy was introduced into parliament, Trudeau said we are
introducing this policy to encourage groups to maintain their cultural
members of a group feel secure (think respected) and confident in
their own identity, will they be open to others psychologically
o Based on American view of stereotypes psychology states
individuals are attracted to others who are similar (cultural, interests,
education, social class, hobbies, age) to themselves in fairness, this
idea is very strong- we don’t have laws in social psychology, could be
this or that don’t know America states lets try to make everyone the
same so that they like each other
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