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Lecture 13

PSYC 215 Lecture Notes - Lecture 13: Social Influence, Likert Scale, Twin

Course Code
PSYC 215
Mark Baldwin

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Lecture 13 Feb 20th
Components of Attitudes:
An affectively based attitude is based primarily on peoples
emotions and feelings about the attitude object.
They emerge from our values, morals and beliefs.
They also emerge from sensory experience (eg: smell, taste)
or aesthetic reaction (eg: colours of a painting)
A cognitively based attitude is based primarily on a persons
beliefs about the properties of an attitude object.
We classify the advantages and limitations of the attitude
object, usually for utilitarian purposes.
A behaviorally based attitude is based primarily on
observations of how one behaves toward an attitude object.
An individual infers their attitude from their behaviour.
) guess ) believe in a healthy lifestyle because I go to the
gym everyday
Nature of Attitudes:
Explicit Attitudes:
The attitudes we consciously endorse.
An individual is aware of this type of attitude.
Implicit Attitudes:
They are involuntary, uncontrollable and unconscious.
Where do attitudes come from?
Social Influence:
Family Environment: When you are exposed to a lot of
thoughts, beliefs and values growing up, you take them in
and they start to become a part of your way of thinking.
Social Group: Not only do they expose you to information
but they also demand a certain degree of conformity.
Experiences: Sometimes we make decisions in relation to
an attitude object that might have a negative or positive
outcome and that outcome can change the way we view that
object. Negative events seem to be more impactful than
positive events
Media/Information Exposure
Genetic Influences:
Tesser (1993)
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