PSYC 215 Lecture Notes - Lecture 12: Attitude Change, Cognitive Dissonance
16 Oct 2015
School
Department
Course
Professor
Document Summary
Psyc 215 lecture #12: attitude change following behavior. Attitude usually changes only when the person judges there is insufficient justification for their behavior. Become more positive about their task if there is insufficient justification for it: ex. Being paid a large sum of money for the task vs. being paid very little. [strongly opposed] 1 2 3 4 5 6 7 8 9 [strongly in favor] You are led to advocate an opinion different from your own: ex. Write down arguments in support of raising tuition at mcgill". You come to shift your attitude in the direction of your behavior; moved away from their original attitude and towards the behavior. Attitude change comes when behavior is experienced as freely chosen, without any obviously. Sufficient justification": so unlikely due to simply becoming aware of arguments to support the new position. How can we explain this attitude change: cognitive consistency. We want our thoughts and ideas to fit together to understand reality.
