Thursday, April 5th, 2012
Judgements that we bring to certain groups. Stereotypes are generally moulded by your first
A lot of these things occur automatically. It seems that as soon as we see ourselves as
belonging to a certain group, we being to see anyone not in our group as having negative
How Stereotypes Form: In-Groups vs. Out-groups
Our mind has a tendency to over-exaggerate the differences between our group and other
groups. We see people in our group as having a high range of characteristics, but you see
people in other groups as all being the same. This is referred to as the outgroup
Why are Out-groups Seen as Homogeneous?
We do not have a pool of knowledge that assists us in distinguishing between the groups
(we do not hang out with them as much).
Prejudice = negative attitude you have towards something.
Are Stereotypes Ever Accurate?
Experiment: pictures men and women standing next to objects, as a marker for how tall
they are. If we were to take a random sample, there is a ~2-3 inch difference. But pretend in
the study that all of the females and males were evenly matched. So the stereotype will not
help you judge.
Stereotypes often activate, and would to help us judge the heights of the people if we were
asked to do so. The stereotypes guide the judgements we make, and the stereotype will tell
us that men are generally taller than women. But if the stimuli do not confirm the
Slide with Graph
In the control condition, you are asked how tall the people are. Consistent with stereotypes,
you will judge the men to be taller than the women. So your stereotype makes you see a
difference in height; it makes you see a perception in reality/distorts your perception in
In the informed condition, you are told that the stereotype you have will not help you,
because the men and women are evenly matched. If you can shut off the stereotype, then
the heights should be the same. But this is not what we find. The magnitude of the
stereotype effect is still there, however. How Stereotypes Survive: Illusory Correlations
One reason why we will be thinking that there is a correlation is that the variables a