Class Notes (838,994)
Canada (511,159)
Psychology (3,335)
PSYC 333 (121)
Lecture 17

Lecture 17 - Mar 27.doc

6 Pages
Unlock Document

PSYC 333
Jennifer Bartz

PSYC333 Lecture 17 - Mar. 27 Prejudice Prejudice: • Public opinion polls show steady decline in negative evaluations of minority groups after WWII • But racial conflicts only show moderate reduction • Has racial prejudice really been abandoned, or just changed it’s face? • What mental processes underlie prejudicial beliefs and behaviours? Prejudice (Is It Inevitable?): • Categorization - categorize people into different groups • Socially shared beliefs about groups • Knowledge • Acceptance • Attitude toward the group Categorization: • How do we form impressions of others? • Brewer’s Dual Process Model • Fiske & Neuberg’s Continuum Model • Start with category based, theory driven, top-down process • We categorize people based on salient features - the big 3: race, gender, age • Easy, effortless, automatic • But do we go beyond the category to form an individuated impression? Brewer’s Dual-Process Model: • Involves both automatic and controlled processes • Controlled: a function of controlled deliberate process; due to motivation (cognitive capacity) • Automatic: easy, effortless, automatic Dual-Process Theories: • Mental processes underlying social judgment and behaviour can be controlled or automatic Automatic vs. Controlled: • Automatic • Elicited unintentionally • Require few cognitive resources • Cannot be stopped voluntarily • Occur outside of conscious awareness • Controlled • Initiated intentionally • Require considerable cognitive resources • Can be stopped voluntarily • Operate within conscious awareness Devine’s (1989) Model of prejudice: • Knowledge vs belief (in accuracy) • Everyone knows the stereotype (regardless of whether one is high or low in prejudice) • Knowledge acquired in early childhood, and over-learned as a result of socialization • Therefore, available in memory and can be automatically activated • Rejection of stereotype results from non-prejudicial beliefs that are acquired later in socialization process (low stereotype) • Less over-learned, therefore require operation of controlled process. We all know stereotype, but the accuracy of acting on the prejudice is determined by whether one is LP (higher controlled) vs HP • Inhibition is a controlled process that requires: • Motivation • Cognitive capacity • Automatic stereotype activation is equally strong among low and high prejudice people • But low prejudice (LP) and high prejudice (HP) differ in level of controlled processing • Stereotype activated automatically but impact on behaviour can be controlled through effortful processes • LP (but not HP) person tries to inhibit use of stereotype information • But requires motivation and cognitive capacity High vs Low Prejudice People: • Individual differences on the Modern Racism Scale (indirect measure): • “Over the past few years, the government and news media have shown more respect to Blacks than they deserve” • “Over the past few years, Blacks have gotten more economically than they deserve” Study 1: Know the Stereotype? • Recruited White Intro Psychology students • “We’re not interested in your personal beliefs but rather your knowledge of the content of cultural stereotype of Blacks in America” • List components of stereotype • Complete Modern Racism Scale • High and low prejudice ps report the same things… no difference between HP and LP in the extent to which these have the knowledge of the Black cultural stereotype Study 2: Automatic Priming and Prejudice • “Perceptual vigilance task” • Identify the location of the stimulus • Parafoveal priming • Impression formation • Read paragraph about Donald and form impression… Priming Words: Rate “Donald”: • Target (stereotype consistent) • Hostile • Dislikable • Unfriendly • Thoughtful • Kind • Considerate • Control (stereotype irrelevant) • Boring • Narrow minded • Conceited • Intelligent • Dependable • Interesting But Are Ps Consciously Aware of Prime? • Check 1: “Guess what word came up” • 1,200 guesses • Only 20 correctly identified the word that was flashed on the screen • 1.67% hit rate • Check 2: Recognition (your primes vs alternate list) • Chance level accuracy • Priming out of awareness successful • Results: • Ps who were primed with negative cultural stereotype of Black would judge with more prejudice compared to those who were not primed Thought Listing-Controlled Process: • “List all of your thoughts in response to the social group Black Americans” • Any and all thoughts, flattering and unflattering are acceptable • Anonymous responding • Thoughts cod
More Less

Related notes for PSYC 333

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.