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PSYC 333 Lecture Notes - Gross National Happiness, Good Governance, Longitudinal Study

Course Code
PSYC 333
Jennifer Bartz

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PSYC333 Lecture 21 - Apr. 10
Valuing Self-Growth and Community Versus Wealth and Status
What Do People Value?
Helping others and their communities?
A comfortable life with expensive possessions?
Lots of facebook friends?
Having loving and fulfilling relationships?
How do individuals prioritize these various pursuits? How do the values they prioritize influence their happiness and well-be-
Kasser’s Framework (2002):
2 broad classes of values distinguished on basis of content
Extrinsic values depend on contingent reaction of others and are typically engaged in as a means to an end (e.g., pursued
for rewards and praise)
Intrinsic values are expressive of natural growth tendencies and are likely to satisfy basic psychological needs
Intrinsic values:
To grow and learn new things
Close relationships
To have committed, intimate relationships
Community contribution
To work for the betterment of society
Extrinsic values:
To be financially successful
To have an image that others find appealing
To be admired by lots of different people
Circular Structure of Values:
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The Psychological Consequences of Money:
9 Experiments
Does activating the concept of money lead people to behave more self-sufficiently?
Various Methods to Prime:
Descrambling sentence tasks
High a salary desk paying (experimental group)
A high-paying salary
Cold it desk outside is (control group)
It is cold outside
Reading an essay about wealth vs meager finances
Monopoly money
Stack of play money in sight
After playing Monopoly, left with $4000, $200, or no money
Screen saver primes
Poster primes: money or no money
Dependent Variables:
Amount of time doing a task before asking for help
Amount of help given
Amount of money donated
Amount of physical distance
Compared to participants primed with neutral concepts, participants reminded of money
Decrease in ask for help
Decrease in offer to help
Increase in physical distance with another person
Increase in working and playing alone
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