PSYC 333 Lecture Notes - Lecture 16: Afro, Impression Formation, Symbolic Racism

• School: McGill University
• Department: Psychology
• Course: PSYC 333
• Professor: Arash Abizadeh

Document Summary

Public opinion polls show steady decline in negative evaluations of minority group safter. But racial conflicts only showed a moderate reduction. It depends on who is asking and what is asked mcconahay et al. , 1981. Researchers focus on three features of this question. Both start with category-based, theory driven, top down information processing. We categorize people based on salient features ( the big 3 ) This categorization into the big three is easy, effortless, and automatic. Brewer: when we encounter individual, this involves automatic and controlled processing. Automatic processing is easy and effortless (what we do first). And then we decide whether or not this person is relevant to our goals. We have to be motivated and have cognitive resources required to into controlled processing stage. Mental processes underlying social judgement and behaviour can be controlled or automatic. Distinction between knowledge vs. belief (in accuracy)