Invited lecture at columbia university 1913 psychology as the behaviorist views it a radical manifesto: watson"s manifesto. Instinct an inborn predisposition to: attend to a certain class of objects cognitive component, experience an emotional excitement emotional component, act behavioral component. Individual emotional habits: worrying, hostility or love are habits learned on the basis of such instincts as: fear, rage or attraction: watson and rayner producing a phobia of rats in 11-month-old albert. A sudden loud noise associated with the sight of a ray elicited the fear of rat; generalized onto other furry animals and objects. John watson: affair with ms. r. rayner, divorced from his 1st wife and fired from johns hopkins university, working for business companies and publishing extensively on behaviorism. The counter conditioning, by mary c. jones: associating a positive mood/relax with the fear evoking object, a case of 3-year-old peter with phobia of small animals and movable toys.