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Lecture 13

PSYC 471 Lecture Notes - Lecture 13: Pizza Hut, Motivation, Intrinsic Activity

6 pages31 viewsSpring 2018

Course Code
PSYC 471
Richard Koestner

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Intrinsic motivation→ our natural interest in exploring things we are curious about and extending
our abilities/capacities
Ed Deci’s fundamental Q
- He created the self determination theory
- Ed was focused on why people stop pursuing activities that formerly seemed to be highly
self rewarding
- Things we used to experience as flow as adolescents, which we no longer do
- Eg. childhood sport, musical instruments, reading for pleasure
- Find that the reason for this is because well meaning adults motivate us in the
wrong ways
- The broader definition of intrinsic motivation= the natural propensity to engage one’s
interests and exercise one’s capacities
- Ed states this is an important quality of humans; we are evolutionarily wired this
way to engage learning
- More specific definition of intrinsic motivation is doing something for one’s own sake; an
end to itself
- Eg. reading book because you’re interested
- Opposed to doing the activity for some instrumental purpose eg. read so that you
do well in your exam
Examples of intrinsic motivation
- Example of intrinsic motivation is the prof’s reading of the harry potter series, which he
would re-read and even pre-order earlier → also the hunger games books
- If you’re intrinsically motivated then you will pursue challenge
- Engagement with books commonly begins early on for children
- If you grow up in a family where both your parents are educated, you typically get 1000
hours of book reading when young
- If you grow up in a poor family you have around 10/15 hours
- The prof’s daughter could not read until 3rd grade; tried not to force her/push her
- Found that she was intrinsically motivated to read
- But her teacher in 4th grade created a book reading competition where 1 boy and
1 girl would win a Kermie award based on the # of books read
- An adult had to sign something as proof that you read a book
- Found that this dec her intrinsic motivation, though she did win the award
- 3rd/4th grade reading habits is a predictor of future school success
- Prof sound that his reading trajectory showed a systematic decline from ages 10 to 30
- By age 30, barely reading out of interest
Pizza hut “BOOK IT!” Program
- Pizza hut created a motivation program for children in grades K-6 called BOOK IT!
National Reading Incentive Program
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- More than 20 million students participate in the program every year, which
rewards them for reading accomplishments with free pizza, praise and
- Some kids may not like to read so it helps get them started, and for those who
like to read stand a chance to win free pizza
- Found to actually cause problems; intrinsic vs extrinsic incentives do not align
(they compete)
- Extrinsic incentives overcome the intrinsic ones
Free choice paradigm (Lepper et al) →
used to explore the effects of rewards, praise,
competition, deadlines and other controls on intrinsic motivation
- Pre-test to identify intrinsic activity for our sample
- Eg. study done on preschool in Stanford used novel fun drawing activity
- Random assignment to control vs reward
- Control: play with art materials and make picture for 15 minutes
- Intrinsic motivation
- Rewards: if you make a good picture, you get a certificate of excellence and this
is posted in the school hallway
- Extrinsic motivation
- Performance period
- Explicit ending of required activity
- Control condition just tells them the activity time is over
- Reward condition tells them it’s over + gives them certificate → every kid gets the
- Free choice period with observation
- A week later in a different setting, the same drawing activity was introduced
- Observed how much time each child spent with the target activity
- The amount of time spent was an index of their intrinsic motivation
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