PSYC 473 Lecture Notes - Autobiographical Memory, Semantic Memory, Episodic Memory
21 Feb 2013
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Examples of social psychological topic areas: we were presented with an ambiguous social situation and inferred things about the two actors intentions identities and ac- tions, we apply the same tools to normal and strange situations. In the same way that we extract meaning of dalmatian from black spots, we extract meaning of social experience and once we see the dog, we can"t not see it. So once perceived, we can"t see it just as a bunch of dots: palin-going rogue - she"s trying to create an image. Activation is defined as the retrieval of an element of social knowledge from long term memory. Was there something that gets acti- vated: this is an interplay of bottom up or data driven and top down or knowledge driven influences. When we look at the cow, the data was there but it wasn"t enough to activate a clear perception.
