CMST 1A03 Lecture Notes - Lecture 18: Publicaffairs, Project Management

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Alexandre Sevigny

Document Summary

Lecture 18 - communications in the government of canada. Don smith ; director of operations, public affairs branch, canada revenue agency. 260 000 employees working for the government of canada. Provide the public with objectives and complete info about policies, programs, services and initiatives. Ensure institutions of the govt are visible, accessible, and accountable to the public they serve. Employ a variety of ways and means to communicate and provide information in multiple formats to accommodate diverse needs. Identify and address communication needs and issues routinely in the development, implementation and evaluation of policies. Deliver services sensitive to the needs of the public. Encourage public service managers and employees to communicate openly with public with policies and programs. Stakeholder groups are showing they are the primary audience. Ability to segment and target audiences has increased.